弹幕热潮：虚拟社交新宠与科技投资新方向

2025/5/29 2:05:05

在视频流媒体平台上打开视频，无论是手机端还是电脑端，经常能...

在视频流媒体平台上打开视频，无论是手机端还是电脑端，经常能看到屏幕上快速闪过一行行弹幕。弹幕是视频播放时用户把评论叠加在视频上的功能，评论多以“文本 + 表情符号”的形式呈现，还会在视频画面中移动或固定在特定位置。弹幕特别火，有些人不打开弹幕就不看视频，看弹幕的时间甚至比看视频还长，一个10分钟的热门视频能收到50多万条弹幕，比传统评论区的留言多得多。为啥弹幕这么受欢迎呢？When you open a video on one of China"s video streaming platforms nowadays, whether on your phone or computer, chances are that you will see lines of Chinese characters rapidly firing across the screen如今，当你在中国的一个视频流媒体平台上打开一段视频时，无论是在手机上还是在电脑上，你都有可能看到一行行汉字在屏幕上迅速霸屏。Commonly referred to as "danmu" or "bullet screen" in English, the function is offered by some video-streaming websites and allows users to superimpose their comments over the video that"s playing.该功能在英语中通常被称为“弹幕”，由一些视频流网站提供，允许用户将他们的评论叠加在正在播放的视频上。The viewers" thoughts and opinions, usually in the form of "text+emoticons," will shift across the video or hover in a particular position on the screen.观众的想法和意见，通常以“文本+表情符号”的形式，会在视频中移动或悬停在屏幕上的特定位置。It has become so popular that some people won"t watch videos without the bullet screen function turned on, and some even spend more time reading bullet comments than watching the videos themselves.它非常流行，甚至有些人在没有打开弹幕功能的情况下不会看视频，有些人花在阅读弹幕上的时间比看视频本身还要多。A popular 10-minute video can receive more than half a million bullet screen comments, a much higher volume of commentary than one would find in the traditional comments section below most videos.一个受欢迎的 10 分钟视频可以收到超过 50 万条弹幕评论，这比大多数视频下面的传统评论部分的评论量要高得多。Emotional Internet "Gunmen"互联网情感“枪手”But what about the bullet screen mechanism makes it irresistible to viewers?但是弹幕机制如何让观众无法拒绝呢？Jiemian News believes that it is so popular because it gives lonesome young people a chance to communicate from behind their screens.界面新闻认为，它如此受欢迎，是因为它给了孤独的年轻人一个从屏幕后面交流的机会。Bullet screen allows them to speak to strangers hundreds of miles away and find empathy despite spatial and temporal hindrances.弹幕让他们可以和几百英里外的陌生人说话，尽管有空间和时间上的障碍，仍能找到共鸣。They can finally drop their pretense in the virtual world, freely express themselves, and feel released.他们终于可以在虚拟世界中放下伪装，自由地表达自己，并感到放松。They voluntarily participate in the story and undergo the joys and sorrows of the characters.他们自愿参与叙事，经历人物的悲欢离合。As the bullet comments flow across the screen, they magnify the excitement, the anger, or whatever other emotions the crowd is experiencing.当弹幕在屏幕上流动时，它们放大了人群正在经历的兴奋、愤怒，或任何其他情绪。But as with almost everything else on the internet, some viewers use the function for less wholesome expressions of emotion — criticizing video makers or complaining about society (among a whole range of other grievances).但就像互联网上的几乎所有其他东西一样，一些观众使用该功能来表达不太健康的情感——批评视频制作人或抱怨社会（以及一系列其他不满）。Vulgar language can sometimes appear, but many platforms automatically censor this content by singling out offensive keywords or employing people to monitor chats and delete immoral or illegal messages.粗俗的语言有时会出现，但许多平台会通过筛选令人不快的关键字或人工监督并删除不道德或非法信息来自动审查这些内容。Rude remarks aside, the bullet screen format is so popular in China that Chinese tech companies are now investing in its development.撇开粗鲁的言论不谈，弹幕模式在中国太受欢迎，中国科技公司现在正在投资开发它。综合来源：每日英语听力|双语精读